Our Story

Prince of Pins - Founded in November 2017, is a Christian brand dedicated to creating enamel pins and other merchandise that serve as reminders of God's unfailing love and faithful promises to us. Each of these pins is inspired by scripture and uniquely designed according to His Kingdom values and truths. This heartfelt project was planted in the heart of our founder, Sook Yee (Sooky), who gave her life to Him in September 2016 after He saved her from committing suicide due to depression. Since then, it has become her mission to share His perfect love with the world—a love that knows no color, has no condition, stays constant through all seasons, and never leaves nor forsakes us. Our deepest desire is that these pins will bring His love, comfort, and hope to all who hold them. We believe that these pins, although small in size, will have a big impact as they reflect Him—the way, the truth, and the life.

Our Team

Ellisha (left) • Sooky (middle) • Joel (right)

Hello! We're the small team of three and faces behind Prince of Pins, based in Kuala Lumpur, Malaysia.


Together, we personally oversee everything to make sure the business runs smoothly - from responding to your messages to packing your orders, so you always know it’s coming straight from us.


We’re thrilled to serve this amazing community and appreciate you being part of it. Feel free to say 'hi' anytime - we’re always up for a chat! Be blessed!

Be a Part of the Story