How we started...
Prince of Pins - Founded in November 2017, is a Christian brand dedicated to creating enamel pins and other merchandise that serve as reminders of God's unfailing love and faithful promises to us. Each of these pins is inspired by scripture and uniquely designed according to His Kingdom values and truths.
This heartfelt project was planted in the heart of our founder, Sook Yee (Sooky), who gave her life to Him in September 2016 after He saved her from committing suicide due to depression. Since then, it has become her mission to share His perfect love with the world—a love that knows no color, has no condition, stays constant through all seasons, and never leaves nor forsakes us.
Our deepest desire is that these pins will bring His love, comfort, and hope to all who hold them. We believe that these pins, although small in size, will have a big impact as they reflect Him—the way, the truth, and the life.
Through the years...
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2017
Prince of Pins was launched with our inaugural collection, "The Beginning," featuring the first seven OG pins. This milestone came after six months of meticulous preparation and planning. We also had our first physical booth at Kingdomcity KL's Christmas Event!
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2018
Prince of Pins expanded, introducing a total of 12 new enamel pin designs alongside three distinctive tote bag designs. We were honored to set up booths at prominent events such as the Kingdomcity KL Conference, Hope City Women Conference, and SIBKL GenNow Youth Conference. We've also launched our Etsy store, extending our reach internationally.
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2019
Prince of Pins reached new heights with the opening of our first POP-up store in Jaya One, Malaysia, which we achieved highest sale store in December! We also secured our first international stockist, Faithworks Bookstore in Singapore and launched the viral "MADETOWORSHIP" collection, inspired by praise and worship songs.
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2020
We launched three collections and produced our most extensive range of merchandise, including caps, washi tapes, phone grips, acrylic keychains, and button badges. Our viral spinning enamel pin inspired by the worship song "Way Maker" garnered 2,500 likes on social media and sold out within minutes.
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2021
We went through a transition where we had to stop running the business in obedience to God's plan for us. We had a final launch with the #THANKYOU collection, including mystery bags, and successfully sold off all our remaining stock by the end of the year.
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2022
After receiving many requests to design and produce custom merchandise over the years, we launched CURATE by Prince of Pins, transforming our extensive merch-making experience into a service focused on bringing our clients' visions to reality.
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2023
After years of wandering and seeking, our founder, Sooky realised that the greatest gift in life is to know God and who He is. Inspired by this revelation, we introduced "GOD IS," a personal line by Sook Yee, celebrating the multifaceted nature of God. This exclusive collection features three unique metal keychains.
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2024
On 17 July 2024, Prince of Pins relaunched as Prince of Pins 2.0. This marked the beginning of a new chapter for the brand as we began creating and growing again with fresh vision and renewed purpose.
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2025
2025 was a year of settling into a new rhythm. Ellisha joined our team, bringing fresh creative energy as we continued growing CURATE and creating new pieces for Prince of Pins. After a long break, we also returned to physical booths and got to meet customers again at Christmas markets.
Our Team
Joel (left) • Sooky (middle) • Ellisha (right)
Hello! We're the small team of three and faces behind Prince of Pins, based in Kuala Lumpur, Malaysia.
Together, we personally oversee everything to make sure the business runs smoothly - from responding to your messages to packing your orders, so you always know it’s coming straight from us.
We’re thrilled to serve this amazing community and appreciate you being part of it. Feel free to say 'hi' anytime - we’re always up for a chat! Be blessed!